Thursday, July 17, 2014

GrowIt! App Launch Event

GrowIt! Launch Event
Help create the newest plant app!
Thursday, July 17        6:00 – 7:30 pm
The State Botanical Garden of Georgia
GrowIt! is, a mobile app that is also social. It helps you find plants and ideas that work well in your area by connecting you to photos and comments of gardeners in the same area. It will be available in the App Store in July, but before it can be marketed on a large scale, folks around the country need to be entering data.
GrowIt! is an initiative of Ball Horticultural Company, but includes all plants, not just one brand. The goal is to engage the next generation of gardeners (Millennials mostly, ages 20-38).  This free mobile app is the first of its kind creating a social platform for users to promote plants they love and help others steer clear of plants that just don’t perform.  The app uses geo-locating technology in the phone to ensure that the users only see local information.  This will help ensure the next generation gardener knows what they should and should not buy so that their first gardening experience is a success.
To make this a successful tool for the next generation content needs to be built within the app.  An important aspect of GrowIt! is that it runs entirely on user submission with none of the digitally enhanced images that can come from big brands.  So….we need REAL images from REAL gardeners supporting a real social network.  So GrowIt! Is hosting a gathering at the State Botanical Garden of Georgia Visitor Center (2450 South Milledge Avenue, Athens), where garden enthusiasts from the community download the app, walk around the gardens, take photos, and rate plants. 
Your comments and photos will help guide new gardeners on the best plants and the ones to avoid. Check it out at or
Contact Connie for more information at 706-542-6014 or

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