GrowIt! Launch Event
Help create the newest plant app!
Thursday, July 17 6:00 – 7:30 pm
The State Botanical Garden of Georgia
GrowIt! is,
a mobile app that is also social. It helps you find plants and ideas
that work well in your area by connecting you to photos and comments of
gardeners in the same area. It will be available in the App Store in
July, but before it can be marketed on a large
scale, folks around the country need to be entering data.
GrowIt! is
an initiative of Ball Horticultural Company, but includes all plants,
not just one brand. The goal is to engage the next generation of
gardeners (Millennials mostly, ages 20-38). This free mobile app is the
first of its kind creating a social platform for
users to promote plants they love and help others steer clear of plants
that just don’t perform. The app uses geo-locating technology in the
phone to ensure that the users only see local information. This will
help ensure the next generation gardener knows
what they should and should not buy so that their first gardening
experience is a success.
To
make this a successful tool for the next generation content needs to be
built within the
app. An important aspect of GrowIt! is that it runs entirely on user
submission with none of the digitally enhanced images that can come from
big brands. So….we need REAL images from REAL gardeners supporting a
real social network. So GrowIt! Is hosting
a gathering at the State Botanical Garden of Georgia Visitor Center
(2450 South Milledge Avenue, Athens), where garden enthusiasts from the
community download the app, walk around the gardens, take photos, and
rate plants.
Your comments and photos will help guide new gardeners on the best plants and the ones to
avoid. Check it out at www.facebook.com/growitapp
or www.twitter.com/growitmobile.
Contact Connie for more information at 706-542-6014 or sbgevent@uga.edu
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